Agree on the business result
Define what search should change, what the current records show, and which constraints are real.
Fractional SEO director process
How does a fractional SEO director engagement work?
The first 90 days move from diagnosis to a ranked SEO roadmap, clear team ownership, meaningful work in production, release QA, reporting, and a decision based on search and business results.
What happens before the first recommendation?
A useful engagement starts with access, a business decision, and an inspection built around the company’s actual conditions.
Inspect the operating system
Review the site, demand, content, authority, analytics, team, vendors, release process, and sales handoff.
Choose the first decision
Identify the constraint with enough value, evidence, and implementation capacity to justify action.
What should happen in the first 90 days?
A recovery can move faster. A complex marketplace, migration, or new category can take longer. The sequence stays stable: understand, prioritize, release, and evaluate.
- 01
Days 1–15
Get the real problem on the board
The director reads the business model, search demand, code, pages, links, analytics, CRM path, previous work, team capacity, and the assumptions behind the current plan.
You receive a defensible problem statement, immediate risks, access gaps, a baseline, and the first decision worth making. - 02
Days 16–30
Choose the few things that can move it
Work is ranked by business value, time to evidence, dependency, downside, and the team available to ship. Weak ideas leave before they become quarters of production.
You receive a short roadmap with owners, release paths, measurement limits, and a defined list of funded work. - 03
Days 31–60
Get the first meaningful change live
The director handles selected senior work directly or directs the people who should own it across engineering, editorial, analytics, product, communications, and sales operations.
You receive released work with quality assurance, ownership, and a decision record attached. - 04
Days 61–90
Read reality and change the next bet
We inspect the search response, buyer behavior, lead quality, pipeline, revenue, operating cost, and the confidence level supported by the available records.
A keep, change, or stop decision based on evidence, plus the next cycle in the order the business can absorb it.
Who manages the SEO work?
The company provides access and a decision-maker for choices involving money, product, risk, or brand. The fractional SEO director runs the roadmap, coordinates teams and vendors, reviews production, and keeps leadership informed.
LIVE MANDATEOwner / release / evidence
Template canonical repairEngineeringshipping
Revenue source continuityAnalytics + CRMreview
Category page consolidationEditorialready
Qualified pipeline baselineDennis + salesactive
How the fractional SEO director and your team work together
The meeting rhythm follows risk and throughput. A migration may need daily launch coverage. A mature content program may need one focused working review each week.
The company provides
A business owner, honest constraints, access to the people and systems involved, and timely decisions when the work changes risk, budget, product, or brand.
The director provides
Diagnosis, the order of operations, executable briefs, selected senior work, reviews, release checks, a decision record, and a clear warning when the plan stops making sense.
The team receives
One visible record of what is active, who owns it, why it matters, what is blocked, what shipped, and what evidence will decide the next move.
Plan the first 90 days of your SEO engagement.
Share the current team, search program, deadline, and decision that leadership needs to make. Dennis will outline the access, ownership, and first release the mandate requires.